Well, you want to go Shopping I take it since you arrived as this specific section of the site ?? I hope your wallet is filled to the rim with loads and loads of gold because you gonna need it !!
There is two different sort of shops in Faeo, one where you need Reputation from different Sources to be able to buy things in their shops. The other one is normal Game Shops where you can buy item such as Food, Pots, Gifts and so on, they are under General Shops.